3 Important Reasons for a Good Packaging in your Ecommerce
The eCommerce world is growing more and more, and the competition gets higher every day. As an eCommerce owner is logical that you try to distinguish your online store from the rest of shops that are out there. You want your business to stand out and success, but to do so, what do you have to consider?
Well, let us tell you that there is no absolute answer to that question. It’s not like “follow these steps and everything will be alright” because every online business is somehow unique and has different needs. Depending on the stage the company is in, you will have to analyse and take into account things like what to sell, how to manage logistics, planning your marketing campaigns, and so on and on.
That’s why today we want to talk about Packaging, one of those things that every eCommerce should consider but they don’t, even though it is a very important point for an online store. We will give you three reasons why it is important to have a good packaging for your shop.
What is Packaging?
Packaging makes reference to all the activities related to the analysis, design and production of the container for a product to be delivered to consumers in perfect conditions. For online stores, packaging is the first actual physical contact clients have with their company, and this moment is key in the buyer’s journey. Why?
Nowadays, packaging is not only used as the container of a product, but as a marketing tool. In fact, it can become a very powerful tool when used it right. Let us explain you why:
A well-design packaging can help an eCommerce to reduce some of its costs by mainly ensuring that the product will not get spoiled during shipping. Some companies might not see it like that but visibly damage in your packaging will make look your business as very unprofessional.
The right protection of the product means that there are less chances of customers returning their purchase for break or damage. And hence, it will reduce any additional costs for reshipping. Moreover, it will not only save you some money, it will increase client’s satisfaction. And that is an important point, isn’t it?
If the container is done properly, ideally it will only use the right material and the amount needed to perform its main tasks – preserve the product and protect it from damage. This would mean diminishing its environmental impact as well which nowadays, it’s a significant factor for customers to choose or not to buy in your store.
A piece of advice: When choosing your packaging provider, make sure to contact a good team of suppliers who study your product needs deeply. In that way, it will be easier to tailor the right plan for your packaging, knowing what design and materials will perform best for your company.
The packaging of your eCommerce can be key in promoting your brand. In fact, it should be an extension of your brand and company identity. It is a perfect way to communicate and convey your message to current and future customers.
The advantage of a well-design packaging is that it will add value to your product and create brand recognition. The package not only keeps the product save, but the box now can say a lot of things, like who created the product, why or how it was made, and more. The right choice of the logo, colours and image can help customers to recognise your package as soon as they see it. They will be able to relate to your brand. This may lead clients to feel like they belong to a community, even more if shared in social media.
Furthermore, currently the importance of a good packaging reaches a new level in the buyer’s experiences with the opening or “unboxing” of products. It makes even more significant the idea of creating a positive experience for clients. If an eCommerce’s packaging builds a relationship with costumers in such a way, it can highly increase the benefits of a business.
A hint: create a customise packaging that makes you stand out from your competitors. At the same time, communicate the right information to your clients and connect with them through a package with a personal touch.
Regarding packaging, brand identity is closely related to client’s retention. The reason? If thanks to your package, you can provide a good experience to your customers, this might create a long-lasting impression on the buyer after the purchase was made. That means they will be willing to come back to your eCommerce in the future, hence you could increase the chance to turn customers into loyal clients.
Focusing on that “long-lasting impression” we mention before for customer’s retention, a very easy and cheap way to get it is through packaging inserts. What is that? Originally, it was defined as the information or document that was provided with the product. However, nowadays, this concept has changed a lot and it is no longer limited to documentation.
Packaging inserts can be almost anything, like personalized notes, samples, stuffed toys, goodies, etc. Thanks to packaging inserts, online store owners can increase their brand loyalty among the customers and profit the revenue in the long run. Besides, the cost of this kind of practise is small compare to the impact that creates in customers.
And remember, as the marketer Philip Kotler said, “The best advertising is done by satisfied customers.” Therefore, don’t miss the chance to improve your customers experience in a way that they can favour you in the future.
Since in business the first impression is the most important one, having your eCommerce packaging spot on should be an essential part of your strategy. Having a proper packaging design will save you money, and probably some headaches as well, preventing your product from any damage. It will help it to arrive in the perfect conditions to your clients, increasing their satisfaction. And on top of that, if you add more value to your package by customizing it then you could possibly turn customers into loyal clients.