5 Tips to Increase the Sales of Your Online Store on Mother’s Day
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Mother’s Day is a great holiday, both nationally and internationally – and emotionally, of course. And although this day has different dates in many countries, one thing is certain: this is a profitable holiday to a lot of online stores. In the US, sales for Mother’s Day are forecast to reach 23.1 billion dollars. And this is natural, since many people do not have the time to go and buy a gift in person. Or even if they have, sometimes when searching for ideas of what to buy, they end up making the purchase online, either for cost reasons or simply because it is more practical.
So, in order for your online store to make the most of this day, we have created a guide with the best tips to increase your sales. And, in addition, to also improve the relationship with your customers. This guide will focus on 3 important aspects: your preparation, your products and your marketing.
Plan and be clear to your consumers
To begin with, one of the most important aspects to take into consideration for this holiday is to plan, keeping in mind the way your store works. Good product and good communication are essential to generate sales, no one denies it. But if your store does not function well logistically it will end up causing more damage than good.
And while these commemorative dates are a great time to increase your sales, the truth is that they can also be a logistical nightmare if you’re not prepared.
First, since Mother’s Day is a specific date, there is a lot of pressure for orders to arrive before the date.
To avoid creating unrealistic expectations for your customers, communicate the order delivery time early. They should know if they will receive delivery on time for Mother’s Day.
Another concern is your stock. It’s no use offering a product that everyone will want to buy if you only have a few units that can be delivered on time.
Prepare your products well for the date
After making sure you’re prepared to handle a higher flow of orders and traffic on your website, it’s time to deal with your products. At this point, it’s important to think which products are often the “heroes” of your online store. That is, those who usually attract more people and who also sell more. If they fit the date theme, fine. Focus on them, because they are already very likely to stand out. But if your “hero” product does not suit Mother’s Day very well, define your heroes for this specific occasion.
It should also be remembered that since no mother is the same, there is no perfect gift for all. But there are some (almost) infallible ways of getting attention.
Create Exclusive Kits
A good tactic to make your products more attractive is to make them unique. And you can do this by gathering different products into one set. So why not offer an exclusive kit, made especially for Mother’s Day?
And if you think the type of products you sell are not typical for Mother’s Day, consider creating partnerships with other businesses for this date. You can sell your wines in partnership with some florist’s flowers. Or, who knows, you can sell your signed illustrations next to a box of chocolates. This way you offer a more diverse package of products and create a potentially important partnership for the future.
Offer “customized” products
Buying presents is quite difficult and many people feel a lot of pressure to find the perfect gift. And when it’s a gift to our mother, it seems like the pressure doubles. Therefore, you should make your consumer feel that they are making the right decision.
And this can be done by creating a small questionnaire related to the person to whom they are going to buy the gift for. Something like: “Do not know what to offer your mother? We can help! Answer this quiz and you’ll get your answer in less than 5 minutes. ”
For example, if you go to a cosmetics store you can take a quiz with questions about the type of products most used by her, about her skin type and about her favorite scents. The more diversified your products are, the easier it will be to create the survey questions.
To further enhance the shopping experience of your customers you can offer them the option of free wrapping and also a card with a personalized message.
Invest in Marketing
So if everything is looking good with your store and if you have your products ready for Mother’s Day, it’s time to bet on your marketing.
In this sense, there are several aspects that can be addressed in favor of Mother’s Day. Here are some examples.
Make an Email Marketing Campaign
Email Marketing is a very effective channel to communicate with customers and potential customers, as these already have some interest in your company. So you can take advantage of that and put yourself on the radar of your customers.
You can create your own email marketing campaign for Mother’s Day with special offers or simply with some of your best featured products. Your campaign is a great time to inform your customers when to order certain products to arrive on time for the holiday.
However an email marketing campaign does not necessarily have to be just about deals and offers. Here you can create a relationship with your contact through Mother’s Day related content. For example, if you sell home decor, you can create an email or even a newsletter with decorating ideas to celebrate this day or present items that make all the difference when preparing breakfast for your mom. The more original the better.
Use Social Media’s Potential
As stated earlier, Mother’s Day is not just about increasing your sales. It can also be a chance to connect with your customers. On this date you can create a campaign on your social networks so that your audience shares moments or photos with their mothers. To encourage them to participate you can even create a small contest, in which the winner and his mother win a special set of products from your online store.
Prepare your website
As well as your website having to be prepared for a high flow of users and having a good usability, there are also other aspects that you should take into consideration.
If you feel that Mother’s Day is something truly beneficial to your business then a good way to demonstrate it is through your website. Here you can create visual elements alluding to this day and put them on your homepage. And if you choose to make deals for this day, your home page is the ideal place to highlight them. To complement all this, you can also add a section dedicated exclusively to Mother’s Day.
This way any person that visits your website will know that you celebrate Mother’s Day, that you have products and special offers for Mother’s Day and where to find them on your page.
Mother’s Day is one of the most emotional dates of the year for many people. After all, most people have a unique connection to the maternal figure. Therefore, it is important to put these feelings ahead of your business goals.
So, whether in your social networks or in your email marketing campaigns, make a point of appealing to the emotional connection. Many times Mother’s Day is treated like any other holiday, where the day is simply announced and gone. There is no emotion, just facts. And the truth is that when you buy a gift for your mother’s day, you usually buy it from your heart.
Another important tip is to remember the maximum “mother is who creates” and show that their products were intended to honor mothers, grandmothers, aunts or anyone special who plays the role of mother in the lives of your consumers.
Do not fail to deliver
After all the work you have done to prepare your online store, customize your products, charm people and sell to them, comes the most expected time for consumers: the delivery. And this may be the most critical point of the whole operation. After all, when delivery fails, all the previous steps are eventually forgotten and, in the consumer’s head, only frustration remains.
So, to ensure that your orders will be delivered on time, consider the carrier you choose. There are certain options that are quite fast domestically but are not the most suitable for international deliveries, and vice versa. Therefore, always review the carrier options you have and which ones are most appropriate for each situation.
Logistics can be even more complicated on Mother’s Day due to the high volume of orders that this date can generate. As the number of products you sell increases, the number of orders and the number of returns you will need to process will be much higher. And since some eCommerces are not prepared to deal with such a large number of shipments, the likelihood of human error increases exponentially. And this translates into angry customers.
So, in order to deal with the increase in returns that will exist, make sure you have a good return policy and a better reverse logistics.
And in order to reduce human error, one of the possible solutions is to automate your processes. By having fewer steps done manually, it not only decreases the time it takes but also drastically reduces the possibility of errors.
One of these processes may be, for example, copying the shipping information of your customers. By automating rather than copying and pasting this information into your labels over and over again, you can simply copy the information of all your existing orders and create automatic labels with one click. All without losing more than 5 seconds.
If you would like to know more about how you can automate this and other logistical processes, please contact us and we will explain in detail how you can do this at no cost.
Ready to put into practice these 5 tips to boost sales of your online store on Mother’s Day?
Now you know how to make the most of Mother’s Day in order to make your online store grow. If you remember to plan, offer products that tie in with the date, offer them clearly and emotionally, and if you have maximum attention to delivery, this can be a very lucrative date for your business.
So get to work and good sales!