eCommerce Challenge | October
First of all, I have a very important question for you: have you been following our social media channels? If you have not, then take a moment to do that right now, as this will come in handy for the next months:
And why? Well, last week we just launched an eCommerce challenge template on those channels so online stores can follow, as an easy and fun way to shake up their businesses. Every month we will post 8 tasks to be accomplish, in an average of two per week.
Each task can be done separately but the idea is to join all these different efforts to:
- Improve your presence in social media
- Optimize the managing of your store
- Increase the traffic to your website
- Get higher chances of conversion
But, of course we couldn’t just challenge you without also backing you up with ideas on how to complete each task. And this is what this article is for! Are you ready?
eCommerce Challenge October
To start off in time to make the best of the holidays season we’ve put together what appears to be some random tasks but, trust us, it will all come together month by month.
So, let’s dig in each task for October and on a few tips on how to succeed in them.
1. Prepare a social media planning for October
Before you even ask, yes, you’re still on time. Of course, ideally you would already have that ready, but that’s no reason to lose the whole month. Social media is a big part of any store’s marketing plan these days and it is such a broad topic that we cannot completely cover in here. But we are going to give you a hint on how to at least get started.
One of the quickest ways to do this is to elect 5 to 8 topics related to your eCommerce and that you could create content with. Take a portion of you time to do some research to see what your competitors do and what audiences similar to yours like to engage with. Then sit in front of a calendar and distribute those topics during the month, in each social media your store has an account in.
Then, just fill those topics with interesting images and copy and schedule them ahead to save you some time down the road. Some channels like Facebook, for example, allow to schedule your posts directly on your company page. But we suggest you use a more complete tool, such as Buffer, that allows you to schedule posts on multiple channels like Twitter and Instagram.
If you want to dig deeper in this topic, we suggest you this Hootsuite article right here.
2. Launch a sales campaign for Halloween
If you sell things like costumes or party decoration, it’s not going be too hard to imagine which products you can add to you Halloween campaign. But, depending on what your business is all about, things may be a bit harder. Harder, but not impossible. You can always use the Halloween moto in a creative way, so you don’t let the theme of the moment past. You can do that on your copy, on your images and even in how you plan your seasonal campaign.
Here is some inspiration from Social Media Today, in case you need an extra push.
3. Increase traffic on website in 10 to 20%
This is another topic in which there is so much you could do that we could pretty much transform it into a blog on its own. Also, the 10 to 20% increase is a suggestion and will heavily depend on where you are right now. The idea here is you make you stop to evaluate how you can bring more visitors to your website, instead of just wait for people to find you.
As this is a monthly challenge we suggest you invest in short term ideas such as a catchy promotion, a clever content that might go a bit viral, reaching out to an influencer or bringing an expert with a good number of followers to write a piece of content for your blog (in case you have one), as they will most likely share it with their own audience…
The focus here is not only in having something really good to share or to offer, but to focus on distributing that something very well and with an engaging CTA that will make people come over to your website.
And once they get there, it is equally important to take action into converting those new visitors into clients.
4. Check if your website is mobile friendly
According to a 2018 study by eMarketer and Accenture, the projection is that over 39% global ecommerce sales will be done through smartphones. Is your online store prepare for that? Don’t wait another day to check how responsive is your website and to make it mobile ready in case it’s not. And don’t just check if it looks pretty. You need to make sure that it is easy enough to find products, to read descriptions and reviews, if the pictures of what you sell look good on smaller screens and very, very importantly, if it is just as easy to complete a purchase on a mobile device as it is on the desktop version of your online store.
5. Automate your shipping process
Delivery logistics can be a very time-consuming part of your online business. Did you know that, by automating apparent simple tasks such as the printing of shipping labels and sending track&trace e-mails to your customers, you can save up to 23% of your time every single week? And there is so much you can do with that time, including all the other items on this eCommerce challenge!
And how can you automate those tasks? It’s simple: by using a good shipping platform that will help you manage all your parcels from the moment the order is created by your customers until it arrives in their hands. We suggest you invest 4 minutes of your time into reading our full article on why you should consider using a shipping platform.
6. Send a handwritten note to a returning customer
Remember that customer that has returned to buy from you one, two, three other times? If, sometime during this month this client, or any other, comes back to your store to purchase a new product, show them some love. Write a nice handwritten thank you note and add it to you package as a sign of appreciation.
No returning customers? No worries. Do that for a new customer. Don’t forget to sign it not only with your first name, but also with the name of your store and, why not, with the @ of your store’s Instagram account?
Not only you can make that person’s day, but they might feel touched enough to share your gesture on social media, which can bring you some extra exposure. And tone of the best kinds of exposure: the one with a strong social proof behind it.
7. Write 4 blogposts related to your business’s field
Firsts things first. If your online store does not have a blog, you might want to take into consideration creating one as part of this month’s challenge. Blogs can attract potential customers, as the right type of content is able to relate to your audience’s likes and needs. Your articles can also be a great way to improve your website’s internal SEO.
If you need a helping hand on that, we suggest this article by Jumpseller with tips on creating a blog for an online store.
If you already have a blog, plan and commit to putting out at least 4 posts this month. This is the minimum, but you can even write more articles, as long as you make sure to invest more on quality than on quantity. And, again, don’t forget to distribute that nice piece of content on social media, forums, and maybe with other blogs that might like your article.
8. Get 5 to 10 product reviews
This user-generated content created by your customers can be of great importance for your business. Once again, not only they create social proof, as they can also help with your SEO and even with your sales.
Want ideas on how to get at least those 5 to 10 reviews this month? Take a look at this article we wrote about how your eCommerce can get more product reviews.
With those tips we believe you have the tools to excel at our #ShiptimizeeCommerceChallenge. Now, we suggest you download this month’s challenge template bellow so you can always keep track on the tasks. And don’t forget to tag us on social media and to use our hashtag when showing the world your efforts to make your online store better and better, one task at a time!