The Importance of Content Marketing for your Ecommerce
Reading Time: 3 minutes
In an increasingly technological world, Digital Marketing is the ideal way to boost your business. This type of marketing is intended to make your company known and to promote your products or services exclusively through the internet and its channels. Digital Marketing can be divided into two broad categories: Outbound Marketing and Inbound Marketing.
Outbound Marketing is the most traditional, in which the company actively seeks to initiate a conversation with consumers. Information is “pushed” to your audience, with the goal of creating interest. Advertising on social networks and cold calling are examples of Outbound Marketing.
Inbound Marketing is, in a way, the opposite of Outbound Marketing. Here you don’t go after customers, but rather they come to your company. In this case, the information is not pushed, but is sought after by consumers. Some examples of this type of marketing is Content Marketing and Opt-in Email Marketing.
What is Content Marketing?
Content Marketing is an Inbound Marketing strategy that focuses on the production and distribution of relevant content. Its function is to attract and retain a specific audience and its ultimate goal is to turn this audience into customers.
For that to happen, the content produced needs to truly add value to your target audience. Information should be useful and relevant to consumers and, most of the time, it should help to solve problems or questions they have. That is why the type of content produced should never be promotional, but educational. Content Marketing is not about the brand and its products, it is about the public and its needs.
And there are many formats that allow you to add value to your audience, such as blog posts, newsletters, e-books, videos and infographics.
Why is Content Marketing Important for my online store?
Content Marketing is important to an online store for two major reasons: customer retention and attracting new customers.
Capturing new customers has a much higher cost than retaining existing customers. This is a reality of eCommerce. Therefore, by producing relevant content on topics of interest to your audience, you are strengthening the relationship of trust you have with your customers and you are also keeping them involved with your brand. This way you are building a solid foundation for future sales.
Creating valuable and interesting content has several benefits. In addition to fostering your position as a specialist on the topics you are addressing, you are also improving your company’s position in search engines (SEO) and leveraging sharing on social networks. And all this will possibly lead to increased visibility.
By increasing your visibility, it is more likely to be found by people interested in the topic. And many of these people are potential customers, which you can turn into consumers.
In Summary: Is It Worth It To Use Content Marketing In Online Stores?
Content Marketing, in addition to being a great way to fuel the interest of potential customers, is also an excellent investment as it costs 62% less than Outbound Marketing and generates 3 times more leads. However, always take into account the long term, not the short term.
Like any Inbound Marketing strategy, Content Marketing aims to create and maintain a relationship with your target audience, in order to get customers. Since creating a relationship is a process that involves a lot of time and energy, do not be disappointed if you do not get immediate results.
So, and since this is a lengthy process, consider incorporating this type of marketing into your current strategy. This way you’ll work in the short and long term, which guarantees better results.
What to know more about any issue related to Content Marketing? Leave your question in the comment section. We are always producing new content that will help your online store grow.