What is the best way to ship my orders?
It is very likely that in addition to selling products online, you also have a habit of buying through the internet. And if we’re right about that, you’ll also know that when you buy something, you instantly create a certain expectation about it. At the very least, you expect it to arrive in a decent package, protected and in good conditions. And you almost certainly want your products to arrive within the stipulated delivery deadline. Maybe, finally, depending on what you bought, you also believe that you can return the product without any major difficulties.
See? From the moment you finalize your purchase, delivery becomes the focus of the whole process. After all, it fulfills the ultimate goal of any online product purchase: presenting to the consumer what they have paid for.
Here at Shiptimize, we never get tired of telling our customers and our readers that every delivery has unique characteristics. Therefore, it is very difficult to name the best shipping method or company, without looking at the variables of each case. And in this article, we will talk (or write) a little bit about these variables, so that you know the best way to ship your parcels. And not only for your online store but for each of the different delivery options that you may need.
Best national shipping
If you sell only within your own country, you have the advantage of being able to count on several shipping companies that work on a national level. On the other hand, it’s very common for your customers to expect a faster delivery from you. This is especially true for countries with smaller territories.
Therefore, in the case of national deliveries, the main things that you must keep in mind are the internal logistics structure of the transport company and the existence of express services, with deliveries in up to 24 or 48 hours, for example.
Another point that you can take into consideration is the pick-up and drop-off services. What is best for your case? Put all the orders together and take them to the nearest collection point? Or ask the company to pick up orders on a pre-arranged day and time? This should be taken into account so that you can choose the best company for your national shipments.
In this case, consolidated private companies or the national postal service itself tend to meet these shipping needs very well.
Best international shipping
Do you have an online store that exports products to other countries? Well, let’s not say you shouldn’t worry about the speed of the delivery. A recent survey by the International Postal Commission shows that 32% of respondents believe delivery speed is the most expected improvement from cross-border delivery services. But let’s face it, it’s also unrealistic to expect a 24-hour delivery from Portugal to Russia, for example. That is, a delivery between 3 and 5 days within Europe still reaches the current expectations of customers.
However, it is very common for products to be transferred from the logistics company you hired to a partner company when crossing the border. With this, the tracking of the request can be affected. After all, each company has its own system, which is not necessarily integrated with the system of the partner companies.
Therefore, in the case of international shipments, it’s way better if you can hire a company that also has international operations. It’s still likely that the order will change logistics unit within the same company, but at least the possibility of the systems of the two countries’ units being integrated, or at least closer, is much greater.
Best shipping for luxury items
Along with the fact that your deliveries are national or international, there are also other factors to consider. One concerns the value of the products you are shipping. This is because transportation companies have different options with regard to insurance. And more expensive products like watches, designer clothes, computers and electronic gadgets need more complete insurance options. So, if something happens during the transportation, you will not have to bear the high cost that a damaged computer represents, for example.
Also, don’t be surprised if your customers want faster deliveries for this type of order. After all, no one creates much expectation towards, let’s say, a pair of socks they’ve ordered online. But the same cannot be said about a mobile phone, for example.
Best shipping for simple or low profit margins products
Overall, we always try to remember that price should be one of the last factor to take into consideration when choosing the best carrier for your online store. And if you got this far, you must have already understood why. But there are some cases in which this should be taken into account. Do you know that pair of socks we mentioned before? Well, it may even be that your client doesn’t want or need to have them on the following day. Most likely he’s not even willing to pay for faster delivery. But even so, he wants to receive them in conditions, within a good time frame.
However, if you are selling simple, reasonably cheap socks, you may end up losing the customer at checkout if the shipping fee is much higher than the value of the order itself. Thus, in this case, the price of deliveries is also a fact to be considered. Of course you cannot sacrifice quality because of the price, otherwise you are at risk of losing the customer anyway.
Best shipping for stores with different types of products
If, when reading the above alternatives you were able to relate to different shipping scenarios, don’t worry! There is an ideal alternative to your case too: multiple carriers shipping platforms.
Through these online platforms you can choose a different carrier for each type of parcel, according to your needs, without having to have contracts with all of them. And in addition, you often even get better shipping rates than the ones you would get at the counter because these platforms gather the shipping volume of all customers to negotiate better rates.
How do we know this? Well, because we are an online multiple carrier platform ourselves. This means that we have partnerships with different carriers with different characteristics, different structures, as well as areas of operations. So, we know better than anyone about the importance of having multiple carriers available.
Still in doubt?
If you still have questions about which is the best way to ship your orders and which shipping company is the most appropriate for your case, don’t sweat it. It’s not that simple to know which company is best suited for each case, or which one suits your specific case better. Sometimes it really takes more than one option
So, if you’re still not sure what to do, we can help. Send us an email to firstname.lastname@example.org and we will send you all the necessary information, customized to your needs. No strings attached, and no doubts unanswered.