About

Built from ecommerce shipping experience. Focused on carrier infrastructure.

Shiptimize grew from solving real merchant shipping pain into powering white-label ecommerce technology for Post & Parcel operators. That origin shapes how we think, build, and work with carriers today.

Origin story

From merchant pain to carrier infrastructure

Shiptimize's roots go back to PakketMail, a multi-carrier shipping platform created from direct ecommerce experience. Before building carrier infrastructure, the founders experienced the challenges merchants faced: fragmented tools, limited leverage, poor digital connectivity, and no reliable bridge between shop systems and carrier APIs.

That experience built something rare: a deep understanding of both sides. How merchants work. How carriers operate. How ecommerce platforms function. How checkout flows influence delivery decisions.

As the market evolved, it became clear that Post & Parcel operators needed carrier-branded ecommerce infrastructure: technology that strengthened their digital position rather than delegating it to intermediaries.

The first major carrier engagement was CTT in 2020. From that foundation, Shiptimize has grown into a specialist infrastructure partner for Post & Parcel operators across Europe.

2012
PakketMail: merchant shipping platform

Multi-carrier shipping platform built from real merchant shipping pain. Over the years, expanded from the Netherlands into Portugal, Spain, and Brazil.

2020
CTT: first major carrier partner

Multi-carrier platforms placed carrier services inside someone else's ecosystem, eroding direct merchant ownership. Shiptimize defined a new category to address this: carrier-branded ecommerce infrastructure. CTT became the first major carrier partner to build on it.

Today
Carrier ecommerce infrastructure: European focus

Shiptimize operates as a focused carrier ecommerce infrastructure partner for Post & Parcel operators across Europe, with proven carrier references and a long-term infrastructure philosophy.

Why this origin matters

We understand both sides of the connection

Most software vendors understand technology. Some understand logistics. Fewer understand ecommerce. Almost none understand all three, let alone the specific dynamics of how carrier services need to connect into ecommerce merchant workflows.

Shiptimize's origin gives us a different starting point. We built merchant-facing technology before building carrier infrastructure. We know what merchants need from carrier connectivity because we experienced it directly.

What makes us different

Carrier-first. Infrastructure-minded. Ecosystem-experienced.

Shiptimize is not a generic software vendor. It is not a development agency selling hours. It is not a multi-carrier platform trying to expand upmarket. It is a specialist carrier ecommerce infrastructure company, and that specificity matters.

Domain expertise, not general capacity

Years of experience across ecommerce platforms, carrier APIs, checkout flows, OOH logic, and merchant workflow patterns, accumulated from real implementations.

Infrastructure philosophy, not project delivery

The goal is not to bill hours. It is to deliver reliable, scalable carrier ecommerce infrastructure that strengthens the carrier's business over the long term.

White-label by design

Shiptimize does not surface its brand to merchants. The technology works under the carrier's brand, strengthening carrier identity rather than diluting it.

Outcome aligned

We care about merchant adoption, OOH rates, checkout visibility, and carrier-merchant relationships, not integration counts or code volume.

Values

The principles that guide how we build and partner

Accountability

We own what we build and how we deliver. If something does not work, we fix it without waiting to be asked.

Long-term thinking

We build for maintainability, scalability, and carrier success over years, not for short-term feature delivery.

Humility

We have a clear point of view, but we do not have all the answers. We learn with the market and our carrier partners.

Reliability

Thousands of merchants rely on Shiptimize-powered tools every day. That responsibility shapes how we approach everything.

Freedom & diversity

Remote-first, location-independent, diverse in background. Different viewpoints make the work better.

Operational relevance

Strategic ideas are only useful when they translate into practical improvements for carriers and merchants.

"We understand this space deeply, and we are learning and building together with our carrier partners."

Shiptimize founding philosophy
How the partnership works

A commercial model built around carrier infrastructure, not project delivery

The way Shiptimize is structured commercially reflects how it thinks about the work. This is not a project engagement where a team builds something and hands it over. It is an infrastructure partnership, and the commercial model is designed to reflect that.

There are three components. A setup fee covers the implementation work: connecting carrier infrastructure, configuring the platform, and deploying the first capability layers. A monthly fee covers the ongoing partnership: maintenance, updates, reliability, and continued development as carrier ecommerce ambitions evolve. A per-label fee scales with shipment volume, meaning Shiptimize's commercial stake grows as the carrier's ecommerce business grows.

That last element is worth noting. Most software vendors and development agencies earn the same amount whether the product succeeds or not. Shiptimize's per-label model means the commercial relationship is directly tied to merchant adoption and shipment volume. When carriers grow their ecommerce business through Shiptimize-powered tools, both sides benefit.

Setup fee
One-time

Covers implementation: connecting carrier infrastructure, configuring the platform, and deploying the initial capability layers. A proper implementation, not a plugin activation.

Monthly fee
Recurring

Covers the ongoing infrastructure partnership: maintenance, platform updates, reliability, and continued development as the carrier's ecommerce proposition evolves. Shiptimize stays involved and accountable.

Per-label fee
Volume-scaled

A fee per shipment label created through Shiptimize-powered tools. This ties Shiptimize's commercial success directly to carrier volume growth: the more merchants ship, the more both sides benefit. Unlike an agency that earns the same regardless of outcome, Shiptimize has a direct stake in the carrier's growth.

How this differs from a development agency: an agency charges for time and hands the project over. Shiptimize charges for implementation, then stays accountable for the infrastructure through a monthly fee, and shares in the commercial upside through the per-label model. The incentives are structurally different.

Get to know us

We are happy to discuss your carrier ecommerce context

Whether you are exploring the topic for the first time or looking for a specific infrastructure partner, we take the time to understand your situation before proposing anything.

Talk to an expert